Pinnacle Opens Economic Empowerment Resource Center in Durham

Pinnacle Financial Partners has opened a new Pinnacle Economic Empowerment Resource (PEER) Center in Durham. PEER Centers focus on helping expand access to financial education, lending and support services with associates embedded in historically underserved communities. Located at 3807 N. Duke St. in Durham, the full-service location is home to banking veteran, office leader Jessica Davis.

“At Pinnacle, we believe strong communities are built through meaningful partnerships and access to resources that help people thrive,” said Aaron Butner, area manager. “The PEER Center allows our team to meet people where they are, offering real solutions, personal attention and the kind of financial support that can make a lasting difference for families and business owners across Durham.”

Because of Pinnacle’s geographic model of local leadership and decision-making, the Durham PEER Center’s offerings are customized to meet the specific needs of the community. This office offers financial coaching, personal financial planning and educational opportunities for homeownership and small business startup and growth. Along with all traditional banking services, the PEER Center offers specialized lending designed for people living with low to moderate incomes and/or in minority communities.

Pinnacle Financial Partners, Inc. (“Pinnacle”) is a $117.2 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia. The firm is No. 1 in deposit market share* in the Nashville MSA and No. 4 in the Atlanta MSA with offices in Tennessee, Georgia, Florida, North Carolina, South Carolina, Alabama, Kentucky, Virginia and Maryland.

Pinnacle is an employer of choice for financial services professionals. The firm is No. 9 in FORTUNE magazine’s 2025 list of 100 Best Companies to Work For® in the U.S., its ninth consecutive appearance. Pinnacle was also recognized by American Banker as No. 4 among America’s Best Banks to Work For in 2025, its 13th consecutive year on the list, and No. 1 among banks with more than $10 billion in assets. Learn more about Pinnacle at PNFP.com.

*As of June 30, 2025, according to FDIC data.