Our Markets
Pinnacle operates in primarily urban markets across the Southeast. Get highlights of our momentum and further potential in each of them, including hiring, loan and deposit growth figures, market share movement and economic rankings.
Tennessee
Memphis, TN
"Pinnacle associates really CARE about their clients. It is a remarkable differentiator in today's consumer and business banking world - incredibly refreshing."
-- Memphis Client
Economic Indicators
- 23.6% 5-year GDP growth1
- -0.9% 5-year population growth1
- 3.7% unemployment1 as of Dec. 31, 2023
- 55.3% of Tennessee moves are inbound migration2
Pinnacle's Growth in 2023
- 3 revenue producers hired
- 10.2% in loan growth to $2.3 billion
- 9.8% in deposit growth to $2.3 billion
- No. 3 deposit market share out of 45 banks*
Nashville, TN
"I always enter the branch and I'm treated more like a family member than a customer. The best bank ever."
-- Nashville Client
Economic Indicators
- 37.1% 5-year GDP growth1
- 7.3% 5-year population growth1
- 2.5% unemployment1 as of Dec. 31, 2023
- 55.3% of Tennessee moves are inbound migration2
- No. 5 market for total CRE returns3
- No. 4 most attractive market for CRE investment3
Pinnacle's Growth in 2023
- 13 revenue producers hired
- 4.6% in loan growth to $8.5 billion
- 4.0% in deposit growth to $13.9 billion
- No. 1 deposit market share out of 63 banks*
Chattanooga, TN
"Relationships make a big difference when dealing with most things, especially money. The Pinnacle Team is awesome to work with!"
-- Chattanooga Client
Economic Indicators
- 31.2% 5-year GDP growth1
- 2.4% 5-year population growth1
- 2.9% unemployment1 as of Dec. 31, 2023
- 55.3% of Tennessee moves are inbound migration2
Pinnacle's Growth in 2023
- 2 revenue producers hired
- 15.3% in loan growth to $2.1 billion
- 21.0% in deposit growth to $2.5 billion
- No. 3 deposit market share out of 29 banks*
Knoxville, TN
"I appreciate the personal nature of Pinnacle's service. I like being recognized and called by name when I walk through the door and the helpful nature of the entire staff. I needed to post a letter when I went in last and one of the tellers said, 'I am on my way to lunch, I can do that for you.' That just doesn't happen at any bank."
-- Knoxville Client
Economic Indicators
- 31.1% 5-year GDP growth1
- 5.3% 5-year population growth1
- 3.2% unemployment1 as of Dec. 31, 2023
- 55.3% of Tennessee moves are inbound migration2
Pinnacle's Growth in 2023
- 5 revenue producers hired
- 4.8% in loan growth to $2.1 billion
- 8.5% in deposit growth to $2.7 billion
- No. 4 deposit market share out of 41 banks*
Virginia
Western VA
Economic Indicators, Roanoke
- 20.7% 5-year GDP growth1
- 0.5% 5-year population growth1
- 2.7% unemployment1 as of Dec. 31, 2023
Economic Indicators, Lynchburg
- 16.5% 5-year GDP growth1
- -0.09% 5-year population growth1
- 3.2% unemployment1 as of Dec. 31, 2023
Pinnacle's Growth in 2023
- 3 revenue producers hired
- 0.2% in loan growth to $746.6 million
- 0.4% in deposit growth to $979.5 million
- No. 3 deposit market share in Roanoke out of 16 banks*
- No 14 deposit market share in Lynchburg out of 17 banks*
National Capital Region
"[I appreciate the team] keeping our organization abreast of what is happening in the banking industry and how it may or may not impact our business, conducting their due diligence and ensuring our funds are safeguarded, and the personal contact with our banking partner."
-- Washington, D.C. Client
Economic Indicators
- 19.6% 5-year GDP growth1
- 1.9% 5-year population growth1
- 2.5% unemployment1 as of Dec. 31, 2023
- No. 10 market for total CRE property returns3
Pinnacle's Growth in 2023
- 20 revenue producers hired
- 182.1% in loan growth to $388.4 million
- 361.4% in deposit growth to $914.5 million
- No. 30 deposit market share out of 72 banks*
North Carolina
Winston-Salem, NC
"I have never been more impressed with a bank and its employees."
-- Winston-Salem Client
Economic Indicators
- 17.4% 5-year GDP growth1
- 2.6% 5-year population growth1
- 3.0% unemployment1 as of Dec. 31, 2023
- 56.8% of North Carolina moves are inbound migration2
Pinnacle's Growth in 2023
- 11 revenue producers hired, combined with Greensboro-High Point
- 4.0% in loan growth to $2.3 billion, combined with Greensboro-High Point
- 0.6% in deposit growth to $3.1 billion, combined with Greensboro-High Point
- No. 7 deposit market share out of 20 banks*
Greensboro-High Point, NC
"I love the hometown feel that I get from all employees at Pinnacle that I come in contact with. From the top to the bottom. I never get the feeling of being 'Big banked.'"
-- Greensboro-High Point Client
Economic Indicators
- -0.01% 5-year GDP growth1
- 2.2% 5-year population growth1
- 3.5% unemployment1 as of Dec. 31, 2023
- 56.8% of North Carolina moves are inbound migration2
Pinnacle's Growth in 2023
- 11 revenue producers hired, combined with Winston-Salem
- 4.0% in loan growth to $2.3 billion, combined with Winston-Salem
- 0.6% in deposit growth to $3.1 billion, combined with Winston-Salem
- No. 4 deposit market share out of 24 banks*
Raleigh-Durham, NC
"Keep being the bank that doesn't act like a bank. Keep acting in good faith & believing in your clients. Keep providing true professionals to handle the entire process & keep acting like you care because it absolutely seems that you do care."
-- Raleigh Client
Economic Indicators
- 31.7% 5-year GDP growth1
- 8.9% 5-year population growth1
- 2.9% unemployment1 as of Dec. 31, 2023
- 56.8% of North Carolina moves are inbound migration2
- No. 4 market for total CRE property returns3
- No. 3 most attractive market for CRE investment3
Pinnacle's Growth in 2023
- 7 revenue producers hired
- 2.9% in loan growth to $1.7 billion
- 11.1% in deposit growth to $1.1 billion
- No. 10 deposit market share in Durham-Chapel Hill out of 20 banks*
- No. 13 deposit market share in Raleigh-Cary out of 36 banks*
Charlotte, NC
"My advisor has become a friend. Holds true for the financial advisor, commercial banker, branch manager down to the tellers."
-- Charlotte Client
Economic Indicators
- 30.2% 5-year GDP growth1
- 6.2% 5-year population growth1
- 3.1% unemployment1 as of Dec. 31, 2023
- 56.8% of North Carolina moves are inbound migration2
- No. 7 market for total CRE property returns3
- No. 6 most attractive market for CRE investment3
Pinnacle's Growth in 2023
- 7 revenue producers hired
- 6.1% in loan growth to $3.4 billion
- 2.2% in deposit growth to $2.1 billion
- No. 7 deposit market share in Durham-Chapel Hill out of 49 banks*
South Carolina
Upstate SC
"I always feel like I'm being taken care of. I switched from another institution and the difference is amazing. I would highly recommend Pinnacle Bank to anyone!"
-- Greenville-Spartanburg Client
Economic Indicators, Greenville
- 23.7% 5-year GDP growth1
- 5.6% 5-year population growth1
- 2.8% unemployment1 as of Dec. 31, 2023
Economic Indicators, Spartanburg
- 24.6% 5-year GDP growth1
- 10.0% 5-year population growth1
- 3.0% unemployment1 as of Dec. 31, 2023
- 58.7% of South Carolina moves are inbound migration
Pinnacle's Growth in 2023
- 6 revenue producers hired
- 2.9% in loan growth to $572.4 million
- 5.6% in deposit growth to $490.9 million
- No. 14 deposit market share in Greenville out of 39 banks*
- No. 12 deposit market share in Spartanburg out of 20 banks*
Coastal SC
"Pinnacle provides what I refer to as the 'small town' banking experience, where you can resolve a problem over the phone with your local branch. I recommend Pinnacle to people at least one time a month. I cannot say enough good things about the Leadership and associates."
-- Charleston Client
Economic Indicators, Charleston
- 28.5% 5-year GDP growth1
- 5.1% 5-year population growth1
- 2.5% unemployment1 as of Dec. 31, 2023
Economic Indicators, Myrtle Beach
- 31.2% 5-year GDP growth1
- 2.4% 5-year population growth1
- 3.6% unemployment1 as of Dec. 31, 2023
- 58.7% of South Carolina moves are inbound migration
Pinnacle's Growth in 2023
- 5 revenue producers hired
- 8.2% in loan growth to $1.1 billion
- 19.6% in deposit growth to $1.8 billion
- No. 6 deposit market share in Charleston out of 35 banks*
- No. 14 deposit market share in Myrtle Beach out of 22 banks*
- No. 15 deposit market share in Hilton Head out of 20 banks*
Georgia
Atlanta, GA
"After years of rotating personnel and lack of coordinated service at a larger bank, we have been totally happy with Pinnacle."
-- Atlanta Client
Economic Indicators
- 25.1% 5-year GDP growth1
- 4.5% 5-year population growth1
- 2.8% unemployment1 as of Dec. 31, 2023
- 56.4% of Georgia moves are inbound migration2
- No. 7 market for total CRE property returns3
- No. 4 most attractive market for CRE investment3
Pinnacle's Growth in 2023
- 8 revenue producers hired
- 59.0% in loan growth to $1.4 billion
- 19.6% in deposit growth to $642.6 million
- No. 30 deposit market share out of 82 banks*
Alabama
Birmingham, AL
"Moving to Pinnacle was NIGHT and DAY difference from what I was accustomed to in the banking industry. I've never been a 'raving fan' of a bank, but now I am. I suggest Pinnacle to every small business."
-- Birmingham Client
Economic Indicators
- 24.5% 5-year GDP growth1
- 2.6% 5-year population growth1
- 2.4% unemployment1 as of Dec. 31, 2023
- 57.1% of Alabama moves are inbound migration2
Pinnacle's Growth in 2023
- 7 revenue producers hired
- 59.6% in loan growth to $628.2 million
- 36.0% in deposit growth to $299.2 million
- No. 23 deposit market share out of 48 banks*
Huntsville, AL
Economic Indicators
- 31.1% 5-year GDP growth1
- 11.0% 5-year population growth1
- 2.2% unemployment1 as of Dec. 31, 2023
- 57.1% of Alabama moves are inbound migration2
Pinnacle's Growth in 2023
- 2 revenue producers hired
- 53.8% in loan growth to $69.5 million
- 37.3% in deposit growth to $319.0 million
- No. 12 deposit market share out of 35 banks*
Kentucky
Bowling Green, KY
Economic Indicators
- 34.9% 5-year GDP growth1
- 4.9% 5-year population growth1
- 3.8% unemployment1 as of Dec. 31, 2023
- 56.1% of Kentucky moves are inbound migration2
Pinnacle's Growth in 2023
- 2 revenue producers hired
- 88.3% in loan growth to $192.4 million
- 28.2% in deposit growth to $105.8 million
- No. 15 deposit market share out of 21 banks*
Louisville, KY
Economic Indicators
- 24.2% 5-year GDP growth1
- 1.7% 5-year population growth1
- 3.8% unemployment1 as of Dec. 31, 2023
- 56.1% of Kentucky moves are inbound migration2
Pinnacle's Growth in 2023
- 2 revenue producers hired
- $133.1 million in loans
- $28.4 million in deposits
Florida
Jacksonville, FL
Economic Indicators
- 38.2% 5-year GDP growth1
- 9.2% 5-year population growth1
- 2.9% unemployment1 as of Dec. 31, 2023
- 60.1% of Florida moves are inbound migration2
Quick Links
1Source: U.S. Bureau of Economic Analysis, retrieved from FRED, Federal Reserve Bank of St. Louis; 5-year growth rates from 2018-2022
2Source: U.S. Census
3Source: U.S. Investor Intentions Survey, CBRE Research, Jan. 2024
*As of June 30, 2023, according to FDIC data.